The global on-demand home services market is projected to reach USD 19.65 billion by 2033, growing at a compound annual growth rate (CAGR) of 16.04% one of the fastest-growing segments in the app economy. A separate forecast by Growth Insights estimates the home services app market alone will surpass USD 9.70 billion by 2035.
Three structural forces are driving this growth permanently, not cyclically:
Dual-income households: More than 60% of urban households now have two working adults (McKinsey, 2024), leaving little time for home maintenance. Convenience spending on home services rises with income.
Smartphone penetration in emerging markets: India, Southeast Asia, and the Middle East are adding 100M+ new smartphone users annually, the exact markets where Urban Company and similar platforms are expanding. These users skip web-based booking entirely and go straight to apps.
Post-pandemic hygiene standards: Demand for professional cleaning, sanitization, and home maintenance services is structurally higher than pre-2020 levels and is not expected to revert.